FTC DISCLOSURE

The Full Monty

Please note this disclosure is taken from http://fourhourworkweek.com/ftc-disclosure-blog/. The tone is similar to Tim Ferriss’ style. It’s not exactly my style, but it conveys the point across very well.

Beginning December 1, 2009, the FTC requires bloggers to disclose whenever there could be hidden interests or unspoken biases related to recommendations. So here goes…

Per the FTC rules, if I interview someone and they grab the bill for lunch, I would need to disclose this. Ditto if I use an Amazon link that gets me 8 cents instead of an Amazon link that gets me 0 cents. If someone gives me a comfy t-shirt with a logo and I wear it in a photo, same deal. Disclaimers all over the place. This would be tedious for me and even more tedious for readers. But rules is rules. To cover my ass and preserve your reading experience, please assume that, for every link and product I use, the following all hold true:

(Illustrations courtesy of Louis Gray and Jeannine Schafer)